Case study

Anthem Blue Cross and Blue Shield

CAMPAIGN CONTEXT

Anthem Blue Cross and Blue Shield, a leader in the health insurance space, used a Classic Video unit to build top-of-mind awareness, improve brand health measures, and drive purchase intent and traffic to their campaign landing page.

110 Days

Direct

Cincinnati, Ohio

Uninsured individuals

Websites

Impressions

%

CTR

%

Viewability

professional services Case Studies