Sublime and OMD teamed up to help FedEx reach small and medium-business owners with a spring sale for their printing services. The campaign goal was to reach the highest landing page visit rate (LPVR) possible.
Sublime’s Creative Studio built a static display ad unit and ran it across OMD’s white list using first-party data.
The campaign resulted in a 1.75% CTR and 1.40% LPVR, as well as a strong 92% viewability rate.
Landing page visit rate