FedEx Uses High-Impact Digital to Promote Print Services

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GOAL

Sublime and OMD teamed up to help FedEx reach small and medium-business owners with a spring sale for their printing services. The campaign goal was to reach the highest landing page visit rate (LPVR) possible.

 

Solution

Sublime’s Creative Studio built a static display ad unit and ran it across OMD’s white list using first-party data.

 

Results

The campaign resulted in a 1.75% CTR and 1.40% LPVR, as well as a strong 92% viewability rate.

 

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Landing page visit rate

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CTR

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Viewability

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