Case study

The Upside – STX Entertainment

CAMPAIGN CONTEXT

STX Entertainment wanted to promote a number of high-profile movie releases leading up to and during the 2018 holiday season. For The Upside, they targeted US moviegoers with an HTML-made video billboard format and saw almost 600K impressions in just two weeks.  

14 Days

Programmatic

USA

Moviegoers

Websites

Impressions

%

CTR

%

Viewability

Entertainment Case Studies